Neal Kotak

Resume

Experience

• Member of Product Staff, OneSignal — Remote (March 2026 - Present)
• Senior Product Manager II (Team Lead), The Walt Disney Company — New York City, NY (September 2021 - February 2026)

  Led the product development and strategic management of Disney's Unified Messaging Platform (UMP) and legacy messaging systems across Disney+, Hulu, ESPN, ABC, Marvel, and National Geographic.

  • Scaled UMP to process 100B+ annual messages by launching an omnichannel API, ML-driven personalization, and unified message tracking, optimizing the messaging lifecycle.
  • Led the product development for personalized content recommendations in off channel messaging, user churn prediction, and winback targeted messaging, directly driving measurable improvements in user retention and revenue growth.
  • Launched native push notifications for Disney+, eliminating third-party dependencies and saving $10M+ while reaching millions in real time.
  • Designed and launched the In-App Messaging channel for Disney+ across Mobile, Web, and Connected TV devices, creating the UX and UI for end-consumer messages, reaching 250M+ subscribers and achieving a 4% incremental increase in streaming engagement.
  • Rapid PoC building with vibe coding tools such as v0, Lovable.dev, bolt.new to prototype narrative ideas into functional React prototypes for the UMP UI and Journey Canvas, cutting design cycles from weeks to hours, and streamlining engineering development time and accelerating execution.
  • Executed revenue-driving campaigns (e.g., Sign-Up Abandonment Cart) that increased global sign-up conversions by 3% across 25 markets.
  • Achieved $25M+ in cost savings by migrating privacy/transactional messages from Salesforce Marketing Cloud to UMP, boosting adoption by 50% across 15+ business units.
• Senior Product Manager II, Wayfair — Jersey City, NJ (April 2021 - August 2021)

  Principal Product Lead for Wayfair's next-generation Communications Platform and underlying infrastructure.

• Senior Product Manager, American Express — New York City, NY (April 2019 - March 2021)

  Principal Product Lead for the strategic transformation of the Enterprise Communications Platform, focusing on omnichannel customer experience and smart channel orchestration.

• Product Manager, Johnson & Johnson — Raritan, NJ (February 2018 - March 2019)

  Led the roadmap and development of a mobile application designed to track and mitigate global illicit product movement, securing product lines and revenue streams.

• Business Systems Analyst, Johnson & Johnson — Piscataway, NJ (August 2016 - December 2017)

  Provided enterprise-level system optimization and data management solutions, standardizing processes across multiple J&J divisions.

• Business Analyst, Sagitec Solutions, LLC — Minneapolis, MN (October 2014 - July 2016)

  Provided business analysis expertise for large-scale public-sector pension implementations, focusing on process optimization, QA standardization, and data-driven insights.

Education

• Master of Science, Computer Information Systems, Boston University — Boston, MA (2018)
• Bachelor of Science, Sports Management, Ithaca College — Ithaca, NY (2013)

Skills

• AI & Machine Learning: Generative AI, Large Language Models (LLMs), Transformer Models, ML/AI Integration, Personalization, Predictive Analytics, Natural Language Processing
• Development & Tools: Vibe Coding, v0, Lovable.dev, bolt.new, API Development, Rapid Prototyping (PoCs), HTML/CSS, Python, SQL, Data Analysis
• Platforms & Systems: Enterprise Systems, Salesforce Marketing Cloud, Adobe Analytics, JIRA, Snowflake, Databricks, Looker, Tableau
• Product & Strategy: Product Strategy, Agile/Scrum, A/B Testing, KPI Analysis, Go-to-Market, User Experience (UX), Stakeholder Management, Team Leadership

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